Kim Kardashian gets fruity with new fragrance launch

Kim Kardashian has lifted the lid on her upcoming perfume launch.

The reality TV star and beauty entrepreneur is releasing three new scents under her KKW Fragrance label later this week, inspired by her own brand of ‘kimojis'.

The fragrances include ‘Kimoji Cherry,' a fruity concoction that features notes of red cherry, raspberry, strawberry, cherry blossom and gardenia petals, and comes in a cherry-shaped vial dripping with fake cream. An equally sweet-sounding ‘Kimoji Peach' incorporates notes of peach, nectarine, jasmine petals, peach blossom and creamy vanilla, while the more mysterious ‘Vibes' scent will offer notes of watermelon, bergamot, juicy pineapple, apple blossom and peony petals. All three fragrances are set to go on sale at the star's KKW Beauty pop-up store in LA on July 14, before going on sale at kkwfragrance.com on July 17.

The launch is the latest addition to Kardashian's rapidly growing fragrance portfolio, which she kicked off last November with a three-piece ‘Crystal Gardenia' collection. She has since dropped another scent series inspired by her own ‘Kimoji' brand; a ‘Kimoji Hearts' series launched back in February, which included three heart-shaped perfumes dubbed ‘BFF', ‘BAE' and ‘Ride Or Die.' A controversial ‘KKW Body' scent, which came packaged in a bottle molded on the her own naked figure, was released last April.

The launch is the latest big coup for Kardashian, who was unveiled as the star of Fendi's newest fashion campaign this week, alongside her daughter North and her mother Kris Jenner.