85 418
Fashion Jobs
LEE
PT Keyholder
Permanent · GRAPEVINE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · WALPOLE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · HOUSTON
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · MONONA
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · MORTON
KOHLS
Associate HR Business Partner
Permanent · MENOMONEE FALLS
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · LAKELAND
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · PEARLAND
KOHLS
Full-Time Loss Prevention Service Specialist*
Permanent · NORRIDGE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · EDWARDSVILLE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GURNEE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · ORANGE CITY
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · MOBILE
NAVY EXCHANGE
Supply Chain Systems Tech
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
(Norfolk Navy Gateway Inns And Suites) Guest Service Representative i
Permanent · WILLIAMSBURG
NAVY EXCHANGE
Guest Service Representative II
Permanent · GULFPORT
NAVY EXCHANGE
Guest Service Representative II (Part-Time)
Permanent · PENSACOLA
NAVY EXCHANGE
Guest Service Representative II (Full-Time)
Permanent · PENSACOLA
NEIMAN MARCUS
Senior Manager, Fulfillment Operations
Permanent · PITTSTON
NEIMAN MARCUS
Loss Prevention Investigator- Charlotte
Permanent · CHARLOTTE
LULULEMON
Visual Merchandising Specialist | Toledo Local
Permanent · TOLEDO
LULULEMON
Community Specialist | Martha's Vineyard
Permanent · EDGARTOWN
By
Reuters API
Published
May 10, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

LVMH boosts digital profile with multi-brand website

By
Reuters API
Published
May 10, 2017

LVMH is launching a multi-brand e-commerce website inspired by its exclusive Parisian department store Le Bon Marche, as reported by FashionNetwork.com in March.


DR



The new website, named "24 Sevres" after the Rue de Sevres location of Le Bon Marche in the chic 7th arrondissement, will offer fashion, cosmetics and luggage products from LVMH's own portfolio as well as brands from outside the group.

Overall more than 150 labels, including 20 of LVMH's own stable such as Louis Vuitton, Dior, or Fendi, will be featured.

The size of the investment amounted to several million euros and marks the biggest digital initiative taken by LVMH since it hired former Apple music executive Ian Rogers in 2015 to craft its digital strategy and capitalise on the luxury sector's online sales expansion.

LVMH, controlled by French billionaire Bernard Arnault, said the new site would go live on June 6 in more than 70 countries.

Competing with established rivals such as Yoox Net-a-Porter , MyTheresa, Matchesfashion.com or LuisaViaRoma, it echoes the high-end positioning of the Le Bon Marche store.

It will give international clients "very Parisian choices" in the selection of exclusive products, Rogers told Reuters.
"The idea is to be attractive with unique products, not necessarily have a huge offering," said Rogers.

E-commerce is still a relatively small part of the global luxury goods market, representing 7 percent of industry sales, but this is expected to rise to 12 percent of industry sales by 2020, according to the Boston Consulting Group.
Luxury goods companies face a dilemma over trying to reach young Internet-savvy shoppers while preserving the sense of exclusivity that drives up the value of their products.

LVMH has already tapped into the increasing importance of online social media by setting up LVMH Luxury Ventures to invest in start-up luxury goods projects.

Until now each LVMH brand has had its own separate digital strategy, with some brands such Fendi and Kenzo putting significant resources into this area while other brands such as Celine had no E-commerce website of their own.

The new website will complement the offering available on the respective websites of the LVMH brands, Rogers said.

Big fashion brands such as Prada, Gucci or Valentino will be sold on the site as well as Maison Margiela, seen as a more cutting-edge label, or others such as Kitsune or APC.

LVMH's online sales of 2 billion euros (£1.68 billion) last year equated to 5.3 percent of overall group revenues.

 

© Thomson Reuters 2024 All rights reserved.