Lacoste to stage exhibit in Oculus for Westfield opening

By

Obi Anyanwu

Published
Aug 23, 2016

Lacoste announced on Friday that it will hold an exhibition at Westfield World Trade Center’s Oculus. The exhibition, L Comme Légende, L Comme Lacoste, celebrates the brand’s history and heritage and coincides with the recent opening of the Lacoste store at Westfield WTC.

The exhibit explores Lacoste’s history dating back to 1933 when it was founded by French tennis legend René Lacoste. Highlights will include the Lacoste brand’s many milestones such as its founding, the launch of the L.12.12 polo shirt, René Lacoste’s tennis trophies, vintage tennis apparel and a one-of-a-kind polo shirt created in collaboration with the Campana brothers, a Brazilian design duo.
 
L Comme Légende, L Comme Lacoste was first staged at La Baule-Escoublac in France in the spring. It will open at Oculus on August 25 and remain through September 5.

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In addition to the exhibit, Lacoste opened a 3,400-square-foot retail location at Westfield World Trade Center on August 17 with the Lower Manhattan mall’s official opening. Lacoste was one of several brands, including Skechers, Sam Edelman, Links of London, Turnbull & Asser and Pandora, to open a store at Westfield.