Lancôme expands custom skin tone makeup line

By

Cassidy Mantor

Published
Aug 22, 2016

Lancôme's custom bespoke makeup line, Le Teint Particulier, is now expanding into nine Nordstrom locations across the country.

Using a one-on-one consultation, data is collected and then applied into an algorithm producing a unique tone for each consumer.

Lancôme is now expanding this premium service to new markets across the country. Nine Nordstrom stores in California, Florida, Chicago, Washington and Virginia/Washington, D.C. will receive the proprietary service.

"We're thrilled to expand this personalized makeup innovation to additional markets across the country," says Suriya Parksuwan, President of Lancôme USA.

Parksuwan said, "Over the past few years, Lancôme has had great success in offering extensive shade selections to women of all skin tones. With the new customized foundation – developed with extensive research in skin tone emulation – Lancôme is offering custom matching for all clients. The result is the epitome of luxury and personal service: made-to-measure makeup."

Previously Le Teint Particulier was only available at the two flagship Nordstrom locations in Seattle and at Del Amo Mall in Torrance, CA.

After consultation, each personally developed and freshly blended foundation is then available for purchase at $80 for 0.7oz. The data is saved with a Complexion ID for ease of reordering.