Levi's and Snoopy collaborate on capsule

By

Cassidy Mantor

Published
Mar 7, 2018

Levi's has partnered with Snoopy for a Joe Cool-themed men's and women's capsule collection of apparel and accessories.

The Spring Summer 2018 capsule includes two different fleece options, a t-shirt, tote bag, hat, and beanie. Imagery is inspired by Snoopy as Joe Cool, as well as the beagle doing the happy dance and sleeping.

Jonathan Cheung, head of design at Levi’s explained that Snoopy's outlook on life since his debut in the 1950's made him a timeless brand partner for Levi's. Cheung said, "Snoopy's own kind of personality and philosophy seems to have some kind of resonance with the sentiment of today as well."

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Roz Nowicki, Executive Vice President, Peanuts Worldwide said the collection pulls classic comic strip moments with a fresh contemporary vibe.

This is the second time Levi's and Snoopy have come together for a creative collaboration. Last year Levi's created doll-sized denim looks for Snoopy and his sister Belle as part of the international fashion exhibit "Snoopy and Belle."

Levi's x Snoopy is offered in sizes XS-2XL. Price points range from $20 to approximately $70. The line is available online and in Levi's branded stores globally.