Liv Tyler to front lingerie campaign for Triumph Essence

Triumph has announced actress Liv Tyler as the face of the new Autumn Winter 2017 campaign of Triumph Essence. The campaign shot by fashion photographer Rankin celebrates female sensuality and body confidence, and marks a new direction for Triumph’s premium lingerie collection Essence.

Triumph

Chic, elegant and seductive, Triumph Essence offers lingerie that makes a statement and works perfectly with every modern woman's stylish wardrobe. This season the premium line takes on the glamourous theme of 'Opulent Art Nouveau' and features delicate and intimate styles, crafted in velvet embellished mesh, Leavers lace and luxurious silk satin.

"Liv Tyler encapsulates everything synonymous with Triumph Essence. Beautiful, elegant and exuding female confidence. She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign and we are thrilled to be working with her," said Suzanne McKenna, Global Head of Brand.

“I am so honoured to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can't wait to see it launch later this year," added Liv Tyler.

The new campaign will launch in October 2017 in print, online and retail outlets, following the launch of the recent global Triumph brand campaign, 'Find the One for Every You,' also shot by Rankin.

Triumph International sells its products in 2,000 stores and has more than 40,000 wholesale partners around the world. The label is also available in 120 countries and online, with its site offering customers the innovation Find The One feature that helps customers find their perfect bra.

Translated by Barbara Santamaria

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