Louis Vuitton and Supreme launch pop-up shop in London

By

Barbara Santamaria

Published
Jun 30, 2017

Hundreds of shoppers queued on Friday at 180 The Strand as they eagerly waited to get their hands on Louis Vuitton and Supreme’s hotly anticipated AW17 collaboration.

Aptly housed at The Store Studios, the home of London Fashion Week Men’s, the brands’ pop-up shop opened its doors on Friday under tight security. In addition to mandatory security checks at the entrance, visitors were asked to present original proof of ID upon entry.

Louis Vuitton and Surpreme are hosting similar pop-ups dedicated to the AW17 menswear collection in Paris, Beijing, Bondi Beach, Seoul, Tokyo, LA and Miami. They had also planned to open a further pop-up store in New York, which had to be cancelled after a Manhattan community board struck down struck down the plans due to safety and overcrowding concerns.

Louis Vuitton describes the new men’s collection as a “comprehensive, exhaustive voyage, through every stylistic facets that comprise New York - then, now and always.” The collection was shown at Paris Fashion Week Men’s in Paris in January alongside pieces from the Louis Vuitton x Supreme collaboration.

This is the first time the luxury label collaborates with cult NY streetwear brand Supreme, resulting in a highly coveted capsule collection that combines Supreme’s ability to turn mundane pieces into must-haves and Louis Vuitton’s sumptuous fabrics.

The Louis Vuitton x Supreme pop-up shop will remain open until 21 July.