Louis Vuitton opens first Italian menswear pop up

By

Benjamin Fitzgerald

Published
Jan 19, 2017

Coinciding with Milan Fashion Week, the French maison has opened a men's pop up, the very first of its kind for the brand in Italy. 

Located in Milan’s Brera district on the corner of Via Fiori Chiari and Via Formentini 9, the pop up store carries the luxury brand’s full men’s Spring/Summer 2017 collection, helmed by designer Kim Jones, which includes fashion, accessories, bags and shoes for men.

The store design pays homage to Africa, using the art of the Chapman Brothers, in line with Louis Vuitton's runway collection, which was shown in September 2016.

The African theme is stamped as graphics on Louis Vuitton products, and throughout the store as wallpaper, as well as on furnishings and materials in the shop.

The Louis Vuitton pop-up will remain open through January 29.