Lourdes Leon reteams with Stella McCartney for new fragrance launch

British fashion designer Stella McCartney took to Instagram to reveal the first images from the advertising campaign for her new fragrance "POP Bluebell," fronted by four young muses, including Madonna's daughter, Lourdes Leon.

Same faces, different fragrance. To launch her latest "POP" fragrance, Stella McCartney has called on the same line-up of muses who fronted the original "POP" scent, unveiled in 2016. The campaign once again stars actress Amandla Stenberg, singer Claire Boucher -- aka Grimes -- model Kenya Kinski-Jones and Madonna's daughter Lourdes Leon.

The campaign photo and video posted by the designer echo the first "POP" fragrance's campaign, but the color theme has switched from pink to purple. The new fragrance seeks to highlight and celebrate the powerful bonds that exist between women.

"True and lasting friendships is how we grow, creating a deeper sense of intimacy, generosity and courage. The bluebell reflects this perfectly. It's extremely beautiful, however its principal quality is strength. It gives itself the firmest foundation so that it's ready to bloom," said Stella McCartney on Instagram.

"POP Bluebell" is a woody, floral fragrance with notes of bluebell, sandalwood, cedar wood and musk.