Luxury lingerie brand Giapenta launches e-commerce

By

Jennifer Braun

Published
Jul 13, 2017

A new lingerie and loungewear brand dubbed Giapenta officially launched worldwide last month with the debut of its online shop at Giapenta.com.
 
Launched earlier this year, Giapenta entered the market thanks to a successful Kickstarter campaign inaugurated on January 26.

 
“We've thoughtfully designed a collection with modern women in mind, whose busy, on-the-go lifestyle was the inspiration for us to change the perspective on intimate apparel,” said Founder and CEO, Kris Strouthopoulos, in a news statement.
 
The luxury lingerie brand based in Florida and manufactured in Montreal, Canada is designed to regulate women’s body temperatures with its temperature-balancing fabrics created with TempPro™ technology.

The brand inspired by the idea that high-performance fabrics shouldn’t just be reserved for the gym, uses TempPro™ fabric that proactively regulates a women’s body temperature by pulling excess body heat as they get warm and then releasing body heat back when they start to get cold.
 
The collection consists of bras, panties, bodysuits, camisoles and sleep masks, which incorporate jerseys and modals, detailed embroidered appliques and breathable mesh detaling.
 
Items include intricate design solutions such as easy front adjusting straps, as well as a strapless bra that doubles as a multi-way bra with 13 different configurations. 

The entire collection is currently available for purchase on Giapenta.com and ships internationally.