MAC expands Caitlyn Jenner collection after initial success

By

Kate Dingwall

Published
Jan 5, 2017

After the overwhelming success of MAC’s collaboration with Caitlyn Jenner in 2016, the brand has decided to expand its collaboration with the reality star to a full 15-piece cosmetics line.

The 67-year-old’s new collection with the beauty giant will include two more lipsticks, three eyeshadows, three lip glosses, a bronzer, a blush, and a set of fake eyelashes.

Jenner’s collaboration with MAC started in February with the release of her ‘Finally Free' limited-edition lipstick. The light pink shade, available only via online or a few select stores, raised over $1.3 million for the MAC AIDS Fund’s Transgender Initiative.

Ads

Jenner announced that her goal with this collection is to make products for people of all gender identifications, stating “The next part of my collaboration with MAC is coming on Jan 5th!! I'm excited for EVERYONE (all races. all ages. all sexes) to fearlessly rock these shades into 2017”.

Caitlyn Jenner rose to the public eye through her past as Olympic athlete Bruce Jenner, fathering celebrity multi-hyphenates Kendall and Kylie Jenner. After announcing his transition to a woman in April of 2015, Jenner has stepped up and become a strong advocate for the transgender community, partly through the short-lived reality TV show 'I am Caitlyn'.

Earlier in 2016, Jenner was chosen to front H&M's sport campaign.