Macy's and Bad Boy open pop up in New York City

By

Obi Anyanwu

Published
Jun 29, 2017

“Can’t stop, won’t stop” has been a mantra and motto for Sean “Diddy” Combs for some time now, and the mogul is staying true to the phrase with a new pop up with Macy’s that opened on June 28.

 
Diddy and Macy’s have been partners for several years for the Sean John collection. The two parties in 2015 renewed their partnership that made Macy’s the exclusive retailer for Sean John.

The exclusive pop up, which is located at Macy’s Herald Square flagship in New York City, supports the launch of Bad Boy’s Heritage collection, exclusively at Macy’s, as well as Diddy’s Apple Music documentary, Can’t Stop Won’t Stop, and the 20th anniversary of Diddy’s first album, No Way Out, on July 1. The pop up is slated to run for six weeks.

Produced by MerchTraffic, the Bad Boy Heritage collection includes graphic t-shirts, coachs' jackets, hoodies, basketball and baseball jerseys, accessories, and a jersey inspired by the yellow Bad Boy jersey that the late Notorious B.I.G. wore in the ‘Juicy’ music video. Bad Boy offered the collection one year prior for the Bad Boy Reunion tour.
 
“Bad Boy is about following your dreams,” said Diddy. “It only made sense for me to team up with Macy’s for our Heritage Collection. This collection represents a movement I started in 1993, when I was a dreamer. When you work hard and believe, your dreams can come true. Twenty five years later, I’m still dreaming. We’re still pushing forward. Can’t Stop, Won’t Stop.”
 
The Bad Boy Heritage collection retails from $28 to $88 and will be available at Macy’s stores nationwide.