Obi Anyanwu
Sep 15, 2016
Macy’s to open Apple shop in Herald Square flagship
Obi Anyanwu
Sep 15, 2016
Apple continues to expand in New York City recently opening new locations in the Upper East Side and Williamsburg, Brooklyn. The tech giant is eyeing a new store in Manhattan at a surprising location—Macy’s Herald Square.
Macy’s inked a deal with Apple to be the first department store to house an Apple retail location. The American press reported that Macy’s Herald Square will carry the iPhone, iPad, MacBook and Apple Watch among other Apple products.
The new partnership is one of many that Macy’s has made with retailers. The department store partnered with The Finish Line, Best Buy, Sunglass Hut and Lids to boost sales.
Macy’s has been struggling to keep sales up for six quarters, and recently announced that it will close 100 stores to invest in its online business. The retailer also said that it would enter into more license agreements and add new vendors to its existing stores.
Apple, on the other hand, recently announced the iPhone 7 and 7 Plus, it’s newest phones, and a bevy of new products including the Apple Watch Series 2 and Apple Watch Nike+ among others. The tech company aims to breathe life into the stalling smartphone market that was flat in the second quarter globally.
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