Mar 15, 2018
Maui Jim launches first optical eyewear line
Mar 15, 2018
Hawaii-based sunglasses brand Maui Jim, known for its polarized sunglasses and island lifestyle look, has launched its first optical eyewear line. The new collection features 62 styles of everyday ophthalmic wear.
The collection includes frames made from acetate, specialty metals and thin injected nylon. All frames are made in Italy and Japan, just like Maui Jim sunglasses.
Maui Jim has also created two proprietary lens designs for the optics line: an everyday wear lens and an occupational lens specifically suited for computer viewing.
"At Maui Jim we've always been a technical lens company at heart, and now we're turning that proficiency and focus toward the next chapter in our story," said Craig LaManna, Maui Jim Marketing Director, Ophthalmic, in a release.
LaManna added, "We believe in the perfect balance of art and science which is why we developed premium proprietary lenses to go along with our... Maui Jim frames."
Maui Jim's eyewear line is now available at optical chains, specialty retailers and independent eyewear professionals in the US.
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