Max Azria named Chief Executive Officer and partner of ZappLight

By

Obi Anyanwu

Published
May 31, 2017

Max Azria, the founder of BCBG Max Azria, has stepped away from the fashion realm to serve as CEO and partner of Clean Concept LLC and ZappLight, the world’s first 2-in-1 LED light bulb and bug zapper.
 

Entrepreneurs Paul Van Kleef and Robert McFarlane founded Clean Concept LLC and ZappLight in February of 2016. Van Kleef serves as ZappLight Chief Marketing Officer and McFarlane is the company's Vice President of Sales and Marketing.
 
Azria brings to the Los Angeles-based company decades of expertise in global distribution, supply chain, product development and retail partnerships.

"Though fashion and technology are inherently different, they increasingly intersect as both are centered on pushing the boundaries of great design and in inspiring and delighting consumers,” said Azria. “I am thrilled to be part of this new and exciting venture to grow ZappLight into a global brand, adopted in homes everywhere to prevent virus-carrying insects.” 
 
Azria was most recently in the middle of a lawsuit against his BCBG. The company allegedly, wrongfully terminated Lubov Azria as Chief Creative Officer and Director. A bankruptcy judge ruled in favor of BCBG in April.
 
BCBG filed for bankruptcy protection in March in order to restructure as an e-commerce entity and to focus on licensing and wholesale.