Creative travel log, album, personal journal, rich editorial content…. Brands today attempt to provide a variety of interactive ways to be in contact with internet-users, anticipate their needs and be a part of their lives. As a result, the e-commerce destination no longer suffices: one must also lend it "personality" for a modern look and feel. The latest web platform from Michael Kors, Destination Kors, takes this approach to heart.

The Destination Kors web portal

It’s all there. Editorial content, video footage, backstage photos from the runway shows, ad campaigns, a travel diary, the designer’s personal favorites and crises, celebrity parties ... all the way to the Twitter account to which a user may link and post directly. And finally, the ultimate goal for the brand - making it easy to find the store nearest you. Coming Soon - news and features on the country or city where the store is located will accompany the address information. Japan and China will be the first locations annotated and then, eventually, all other locations by mid 2012.

Founded in 1981, the Michael Kors brand has looked internationally since 2006. At the end of 2011, Michael Kors should have shops in Hong Kong, Macao, Malaysia and Singapore, in addition to those it already has in Japan, Korea and the Philippines. The company plans to have about 300 stores worldwide by the end of 2012. It has close to 200 now.