85 570
Fashion Jobs
LEVI'S
Associate Manager, Retail Stores Communications
Permanent · SAN FRANCISCO
NEW BALANCE
Athlete & Product Services Manager
Permanent · BOSTON
NEW BALANCE
sr. Manager, Portfolio Management | Operations
Permanent · LAWRENCE
THE REALREAL
Field Sales Account Manager (Account Luxury Manager)
Permanent · NEW YORK
TREK
Service Manager
Permanent · CENTERVILLE
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 12 Hrs - Fashion Outlets Niagara Falls - Niagara Falls, NY
Permanent · NIAGARA FALLS
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20hrs - Tejon - Arvin, CA
Permanent · ARVIN
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20hrs - Tanger Outlet Center Midway - Rehoboth Beach, de
Permanent · REHOBOTH BEACH
AVEDA
Keyholder - Aveda - 25 Hrs - Kenwood - Cincinnati, OH
Permanent · CINCINNATI
MACY'S
Asset Protection Detective, FT Myers - Full Time
Permanent · FORT MYERS
MACY'S
Fulfillment Associate, Portland - Full Time (2550)
Permanent · PORTLAND
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · PHILADELPHIA
MACY'S
Asset Protection Security Guard, Center City - Flex
Permanent · PHILADELPHIA
MACY'S
Asset Protection Security Guard, Center City - Part Time
Permanent · PHILADELPHIA
MACY'S
Asset Protection Detective, Market Place - Full Time
Permanent · CHAMPAIGN
MACY'S
Asset Protection Detective, Barton Creek Square Mall - Part Time
Permanent · AUSTIN
MOVADO GROUP
District Manager
Permanent ·
STAND OUT FOR GOOD
Brand Rep (Sales Associate)
Permanent · EAST RUTHERFORD
UNIVERSITY OF NORTH FLORIDA
Apex Accelerator Coordinator
Permanent · JACKSONVILLE
JCPENNEY
Asset Protection Associate - Patrick Henry Mall
Permanent · NEWPORT NEWS
RALPH LAUREN
Sales Professional Part Time-2
Permanent · OAK BROOK
RALPH LAUREN
Associate Manager
Permanent · JOHNSON CREEK
Published
Mar 9, 2016
Reading time
2 minutes
Download
Download the article
Print
Text size

Michael Phelps to star in UA training campaign

Published
Mar 9, 2016

Michael Phelps is featured in Under Armour’s new Rule Yourself campaign that focuses on his training and recovery, sides of his athletic success that are not readily seen by the public.

Michael Phelps in Under Armour's Rule Yourself film


Phelps will appear in the brand’s 3rd film of this campaign, all created in partnership with Droga5. The prior 2 campaign films featured members of the USA Gymnastics Women's National Team and Netherlands Football star Memphis Depay, both released in February 2016.

Phelps' story focuses on themes of sacrifice, determination and his legacy as the most decorated Olympian trying for one more shot at Olympic gold in Rio this summer.

"In our eyes, there is no one who can tell the story of what it takes to be successful in training better than Michael Phelps," said Adrienne Lofton, Senior Vice President, Global Brand Marketing, Under Armour. "Despite Michael's visibility in the public sphere, it is the work he puts in behind the scenes that truly defines his quest for greatness. By shining a light on those moments in this campaign, we hope to inspire all athletes to push beyond their perceived limitations."

The film aims to capture the intensity of his training regimen, from the obvious pool and gym workouts to the aggressive recovery methods to keep training harder. It aims to show the grit of how Phelps has truly built his legacy.
                           
"Under Armour has been a longtime partner of mine and truly understands the ins and outs of my training," said Phelps. "Being a part of this campaign before heading into competitions this summer is an unbelievable honor; it speaks to not only the work that has gone into my career, but also the love for my sport that makes the sacrifices and challenges everyday worth it."

The film is visible on UA’s Rule Yourself YouTube channel, and will appear in partnership with tv networks ESPN, TBS, Viacom, Turner, and Adult Swim, as well as on Hulu and in movie theaters.

Copyright © 2024 FashionNetwork.com All rights reserved.