85 774
Fashion Jobs
OLD NAVY
Assistant General Manager, Merchandising - Pheasant Run Plaza
Permanent · CHICO
OLD NAVY
Assistant General Manager, Merchandising - Merrimack Premium
Permanent · MERRIMACK
ATHLETA
Assistant General Manager - 18th & 5th
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Arizona Mills
Permanent · TEMPE
GAP
General Manager - Philadelphia Mills
Permanent · PHILADELPHIA
OLD NAVY
General Manager - Shops at Waldorf Center (New Store)
Permanent · WALDORF
OLD NAVY
Assistant General Manager, Merchandising - Triangle Square
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Northgate Mall
Permanent · CHATTANOOGA
OLD NAVY
General Manager - Coosa Town Center
Permanent · GADSDEN
OLD NAVY
General Manager - Upper Valley Plaza
Permanent · LEBANON
ATHLETA
General Manager - Issaquah Commons
Permanent · ISSAQUAH
ATHLETA
General Manager - 2nd And Pch
Permanent · LONG BEACH
BANANA REPUBLIC
Assistant General Manager - Home
Permanent · TROY
OLD NAVY
Director, CRM, Marketing
Permanent · SAN FRANCISCO
HENKEL
Senior Automation Tech
Permanent · GENEVA
ESSILORLUXOTTICA GROUP
Customer Service Representative
Permanent · EAST SYRACUSE
ESSILORLUXOTTICA GROUP
Customer Service Representative Classic Optical)
Permanent · YOUNGSTOWN
ESSILORLUXOTTICA GROUP
sr. Manager, Business Growth
Permanent · NEW YORK
ESSILORLUXOTTICA GROUP
Associate Manager, Trade Event Marketing
Permanent · DALLAS
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant
Permanent · PEMBROKE PINES
ESSILORLUXOTTICA GROUP
Oakley - Sales Supervisor
Permanent · CAMARILLO
ESSILORLUXOTTICA GROUP
Naasc - Material Handler II (Inbound Team Lead)
Permanent · MCDONOUGH
Published
Feb 24, 2017
Download
Download the article
Print
Text size

Millennials value personalization over data privacy

Published
Feb 24, 2017

A new study of Millennials across four countries suggests that the future of digital devices, apps and services is going to be personal, public and artificially intelligent.




The research, conducted by CSG Systems, polled 18-to-35-year olds in the UK, the US, Brazil and Australia in order to understand what this generation will expect from their digital devices by 2022.

Top of the list is greater personalization. Nearly 60% of respondents said they'd be happy to pay for services that exactly reflect their needs, and 71% said they'd be willing to sacrifice data anonymity in return for it.

Taking customization a step further, 53% of those polled said that they'd be willing to pay for a mobile service that doubled as a personal assistant or concierge service. Four-in-ten also want such services to be intuitive -- whether it be setting up and inviting people to a meeting or automatically posting certain types of content to social media for instance. That level of intuition is only possible via artificial intelligence.

"Millennials are the rising customer -- and revenue base -- for mobile operators, and therefore will have a significant impact on the future of the industry," said Phillip Yoo, president of carrier business at CSG International. "Through this survey, we learned that Millennials view their mobile service not just as a device they carry, but as a personal assistant to anticipate their needs, take actions on their behalf and ultimately make their lives easier."

Copyright © 2024 FashionNetwork.com All rights reserved.