The Estée Lauder brand announced that it has signed one of fashion’s rising runway and editorial stars as a new face of Estée Lauder for cosmetics and skincare. Model Joan Smalls, who hails from Puerto Rico, will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen – and debut in its global advertising campaigns beginning May 2011.

Puerto Rican Joan Smalls

Joan is the third new model Estée Lauder has signed this year, following the signing of Constance Jablonski and Liu Wen in April. Joan is the first Estée Lauder model from Puerto Rico. She made her debut in the world of high fashion in January 2010 when she was featured as the exclusive model for Ricardo Tisci’s Givenchy F/W 2010 Couture Show in Paris. Since then, she has quickly ascended to fashion’s top ranks by appearing on the runways in New York, Paris and Milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.