Montblanc: Charlotte Casiraghi named latest brand ambassador

As the Salon International de la Haute Horlogerie (SIHH) opened its doors in Geneva, Montblanc announced Charlotte Casiraghi as its new global spokesmodel.

Always elegant yet down-to-earth, the daughter of Caroline of Monaco will be the face of the next Montblanc Bohème collection, which includes watches, jewelry and writing instruments. The new campaign will be released in September.

"We are delighted to welcome Charlotte Casiraghi to the Montblanc family. She wonderfully embodies the contemporary Bohème woman: independent, sophisticated, inspired, talented and pioneering with an uncompromising commitment to everything she undertakes. Her beauty, charm and charisma are paired with her fascinating personality," stated Jérôme Lambert, CEO of Montblanc.

Known for her natural beauty, the royal figure and equestrian champion has previously posed in multiple campaigns for Gucci.