Montreal brands team up to open new concept boutique

By

Jennifer Braun

Published
Feb 5, 2018

Montreal-based jewelry line Myel and ready-to-wear brand Oneself have teamed-up to open a new concept boutique.

 
Located in Montreal, on Laurier West, the new space offers a shopping experience that allows customers to discover the two distinct brands under one roof.
 
“In 2018, customers want a different shopping experience – a standalone store is no longer enough. At 207 Laurier West, I wish to create a convivial space where creative exchanges are encouraged. Sharing the space with Oneself is part of that vision,” explained Myel Founder and Designer, Myriam Elie.

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Myel is a jewelry line that works exclusively with gemstones and lux materials like sterling silver and 14K-18K yellow gold, while Oneself is a ready-to-wear clothing brand for women that launched just last year with their Spring/Summer 2017 collection.
 
As a result, the space offers a mix of both jewelry and clothes at a mid- to high-end price range.
 
Myel previously housed a boutique at 1090 Laurier West, which opened in 2015. As of last month, the brand is officially at their new boutique at 207 Laurier West and have closed up shop at their former location.