Montreal’s Édition de Robes heads to Toronto again

By

Jennifer Braun

Published
Oct 17, 2018

For the second time this year, Montreal-based dress brand Édition de Robes is heading to Toronto and opening a pop-up boutique.

The pop-up will open on Thursday and will run for a 10-day period until October 28 in Toronto’s Rosedale area, inside fellow women’s boutique Chance & Fate. Shoppers can expect to find pieces from the brand’s newly launched Fall/Winter 2018 collection.

Founded in 2012 by Julie Pesant and Michel Lepage, Édition de Robes offers an array of dress styles that are uniquely designed and manufactured in Montreal. 

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At launch, the brand inaugurated its first boutique in Montreal’s Mile End area, followed by a second boutique in the city's Golden Square Mile in 2017. 

Meanwhile, earlier this year, it popped up in Toronto for the first time in Yorkville Village.

“As a very service-oriented brand, we had been searching for a while for the right opportunity to connect in person with our Toronto clientele,” the company said at the launch of its first Toronto pop-up, back in May.

The brand's dresses have been worn by the likes of Sophie Grégoire Trudeau and other notable Quebec celebrities.