83 029
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
FOSSIL
Dam/Dynamic Media Administrator
Permanent ·
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
Published
Nov 15, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Mulberry Christmas campaigns adds modern edge to tradition

Published
Nov 15, 2017

In a season marked by many retailers changing their approach for their Christmas campaigns, Mulberry has stuck to its tradition of creating quirky, amusing films that still manage to put its high-end product at the heart of the message.


Mulberry



The luxury fashion and leathergoods firm has this year created My True Love Gave To Me, using the traditional seasonal song The Twelve Days Of Christmas as its starting point. 

Girl band The Big Moon are singing, adding a further unusual edge to the film, which was shot by Charlotte Wales. She’s an interesting choice with the Central Saint Martins-trained photographer-turned-director having created shoots for British, US and Paris Vogue as well as having Chloé, Céline, Louis Vuitton, and Chanel on her client list.

So what’s the result? Its a very British romp with eight maids-a-milking pulling milk bottles out of their Mulberry bags, the two turtle dove standing on two immaculately dressed models’ heads and 10 lords-a-leaping being male models jumping very athletically over a pile of Mulberry travel bags.


 



The company’s marketing chief Charlotte O’Sullivan said Wales has “a beautiful aesthetic and is brilliant technically” as well having as a “very British sense of humour.”

Meanwhile creative chief Johnny Coca told Vogue that his collections are focused on “modern heritage and a new perspective on tradition” and this song is about as traditional as it gets.  But mixing it up with a” great track, a brilliant director and a playful narrative results in a completely fresh British reinterpretation of a classic.”

Copyright © 2024 FashionNetwork.com All rights reserved.