Mulberry announces Georgia May Jagger as the face of AW15/16 Campaign

The face of Mulberry's Autumn/Winter campaign will be model Georgia May Jagger, according to a tweet on the brand's official Twitter account.

Jagger, who replaced Cara Delevingne last season, will feature in the Seventies-inspired collection, filled with more edge and sophistication than previous seasons.

The campaign images were shot in London's Chelsea neighborhood, where Jagger embodies 1960s actress Julie Christie in tweed, check-lined wool coats and printed jumpsuits.

In the campaign Mulberry also shows off its new arrival bag, the Roxette -- a lightweight version of the brand's existing Roxanne bag.

The campaign signals a new start for the brand, which has just welcomed Johnny Coca as its creative director.