Obi Anyanwu
Feb 18, 2016
NYX Professional Makeup opens first East Coast store
Obi Anyanwu
Feb 18, 2016
NYX Professional Makeup is set to open the doors to its first East Coast store on Friday, February 19 at the Willowbrook Mall in North New Jersey.
The Willowbrook Mall store shares the same features as the cosmetics company’s four additional locations. The store has innovative technologies designed to educate and inspire makeup shoppers like the NYX Beauty Bar that is an interactive makeup station featuring custom video tutorials and products.
Just last month, NYX opened a flagship store in Santa Clara’s Valley Fair Mall in the heart of Silicon Valley. The company also operates three additional stores in California and global stores in Canada, Spain, Italy and France.
The cosmetics company also announced three new locations slated to open this year at Tyson’s Corner in McLean, VA; Sherman Oaks, CA and in Mall of America.
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