Jan 27, 2016
NYX opens high tech flagship in Silicon Valley
Jan 27, 2016
LA-based NYX Professional Makeup has opened a high tech flagship store in the heart of Silicon Valley shopping in Santa Clara’s Valley Fair Mall, California’s highest sales volume mall.
The store joins a handful of global NYX flagships located in Southern California, Canada, France, Italy and Spain.
The environment of the flagship NYX store is exciting, bringing NYX’s online beauty community and the digital foundation of the brand to life. The Santa Clara store, along with the other NYX flagships, allows customers to try out new looks based on what they’ve seen their favorite style influencers doing online.
The NYX flagship experience includes the NYX Beauty Bar, “an interactive makeup station featuring custom NYX video tutorials and products for customers to recreate new and trending makeup looks.” There are also Instafeed digital walls in store which will feature customers’ best selfies.
"We are so excited to bring NYX stores to Northern California and provide a space for our fans to enjoy while they learn, play and most importantly express their creativity through makeup," said Scott Friedman, NYX Cosmetics CEO.
Santa Clara is the first NYX opening for 2016, with other stores slated to roll out in the future.
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