Naked partners with CVS Health to launch Heidi Klum Intimates Solutions

Naked Brand Group Limited and CVS Health have formed a partnership that will launch Heidi Klum Intimates Solutions in 4,000 CVS locations across the US, making it the single largest retail footprint for Naked.

Heidi Klum modeling her Intimates Solutions products, now sold at CVS - Bendon Limited

Justin Davis-Rice, Chief Executive Officer of Naked Brand Group Limited said, “This move greatly diversifies not only our distribution base, but our product offering as well, providing the Heidi Klum Intimates line representation outside of lingerie, but in a complimentary category."

The distribution agreement will bring the 20-piece Heidi Klum Intimates Solutions product line to over 4,000 CVS stores. Products in the Heidi Klum line focus on wardrobe essentials such as dressing tape and converters, to strapless, backless stick on silicone bras.

Heidi Klum Intimates Solutions blends lingerie with cosmetics categories. The brand, which is owned by Bendon, a wholly-owned subsidiary of Naked Brand Group Limited, is expected to produce significant retail sales results in the drugstore space.

"We look forward to further developing our commercial relationship with CVS Health to include other brands and products across our diversified portfolio,” concluded Mr. Davis-Rice.

A 2018 report by Statista revealed that the women’s accessories market in the U.S. totaled $31.9 billion the prior year. The agreement with CVS will give Heidi Klum Intimates Solutions the largest retail footprint of any Naked brand.

Heidi Klum Intimates Solutions is now available both in store and online.

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