Net-a-Porter launches social media inspired campaign with Elizabeth Arden

By

Cajsa Lykke Carlson

Published
Sep 29, 2015

Net-a-Porter, the luxury fashion e-tailer, has found an ad campaign partner in cosmetics giant Elizabeth Arden. The NAP x Elizabeth Arden "Jump Start Your Day" campaign centers around original social media-style, co-branded content.

Net-a-Porter Group's Creative Solutions team worked with Elizabeth Arden to come up with "15 multi-lingual, inspirational, punchy bespoke daily creatives inspired by Instagram’s most shared content", which will run across all of Net-a-Porter's retail and editorial platforms for three weeks from September 29.

The ads are meant as daily "boosts" with inspirational quotes and beautiful pictures, and will also push viewers to a bespoke Elizabeth Arden hub. In addition to the campaign, there will be a three-week long takeover of Net-a-Porter's shopping app, its Netset platform, and three advertising features in Net-a-Porter's The Edit magazine.

Tess Macleod-Smith, Vice President of the Net-a-Porter group’s Publishing and Media Division, says: “By taking the lead from social media, we have created a campaign that will inspire our customers to engage with Elizabeth Arden’s Superstart Skin Renewal Booster in innovative ways. The daily content boosts on Net-a-Porter will create brand story and impact for all who visit the site during the campaign and are prime examples of Net-a-Porter’s expertise in fusing content and ecommerce with unrivalled world- class editorial.”