New Balance confirms entry into soccer arena

By

Olivier Guyot

Published
Feb 5, 2015

In the soccer world, the secret has already been out for at least a few weeks. As FashionMag Premium announced on January 14, New Balance has taken its football business, which had been assigned to its subsidiary Warrior in 2012, into its own hands.

New Balance has just officially announced its partnership with Liverpool FC as well as with FC Porto, FC Sevilla and Stoke City. The brand will be the official sponsor of the four clubs for the 2015-16 season. 

Meanwhile, New Balance is also showcasing players who have signed contracts to wear its products. Most of them play in England: Aaron Ramsey, Samir Nasri, Marouane Feillani, Jesus Navas, Vincent Kompany and Fernando are all part of this team.