This month, British fashion chain New Look has decided to enhance the product offering of its e-store with the addition of other brands. From now on, around 50 brands (of which three quarters are for women) will be sold alongside the retailer’s usual collections. Those will consist of many small British labels as well as some leading international brands such as Miss Sixty, Energy, Gola, Firetrap and even Calvin Klein socks for men. Lee’s denim pieces will also be added to the e-store next week.

New Look's e-store

Each brand will offer from just a few to up to forty items, although those will only be available on New Look’s e-commerce site and not at the actual stores. The French version of the British retailer’s website will also welcome the addition of new brands on October 24.