102 445
Fashion Jobs
HANES BRANDS
Expeditor Vap
Permanent · LAUREL HILL
LULULEMON
Community Specialist | Southgate Mall
Permanent · MISSOULA
LULULEMON
Community Specialist | Whalers Village
Permanent · LAHAINA
LULULEMON
Expeditor | Northpark Center (9pm-2am)
Permanent · DALLAS
LULULEMON
Community Specialist | Hill Country Galleria
Permanent · AUSTIN
LULULEMON
Expeditor | PT | Kenwood
Permanent · CINCINNATI
LULULEMON
Visual Merchandising Specialist | Greene Town Center
Permanent · DAYTON
TIFFANY & CO
Operations Coordinator - Bellevue
Permanent · BELLEVUE
CENTRIC BRANDS
Account Executive - Buffalo Jeans
Permanent · NEW YORK
RAG & BONE
Operations Supervisor (Full-Time) - Soho Flagship
Permanent · NEW YORK
BOSCOV'S
Retail Loss Prevention Detective - FT
Permanent · LEBANON
BATH & BODY WORKS
Store Operations Specialist, Workforce Management
Permanent · REYNOLDSBURG
BLOOMINGDALE'S
Senior Manager, Asset Protection Outlets
Permanent · NEW YORK
BLOOMINGDALE'S
sr. Manager, Sales - Womens Shoes/Children's
Permanent · LOS ANGELES
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Jersey Gardens
Permanent · ELIZABETH
GAP INC.
Senior Regional Director- Pacific Region
Permanent · SAN FRANCISCO
OLD NAVY
Assistant General Manager - Arena Hub Plaza
Permanent · WILKES-BARRE
NEWELL
Associate Packaging Engineer
Permanent · HUNTERSVILLE
NEWELL
Director, Sales Outdoor & Recreation
Permanent · BENTONVILLE
NEWELL
Deployment Planner
Permanent · ATLANTA
NAVY EXCHANGE
(Norfolk Navy Gateway Inns %26 Suites) Front Office Manager
Permanent · NORFOLK
NAVY EXCHANGE
Warehouse Worker Supervisor - West Coast Distribution Center - Chino (Full Time 35+ Hours)
Permanent · CHINO
By
Reuters
Published
Jun 3, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

New Yorkers get on their bikes in style

By
Reuters
Published
Jun 3, 2009

By Jui Chakravorty Das

NEW YORK, June 3 (Reuters Life!) - New Yorkers are getting on their bicycles and they are doing it in style.



Frumpy, unfashionable gear has given way to sophisticated, chic and affordable designs by fashion students as more city dwellers abandon the buses and subways to pedal to work.

"New York should have not only the most bicyclists, but the most stylish ones as well," Patti Harris, the first deputy mayor of New York, told a news conference.

Promoting bicycling is part of Mayor Michael Bloomberg's agenda to create a greener, bike friendly and car-free New York.

Following the examples of cycling cities such as Amsterdam and Beijing, New York has built 200 miles of bike lanes in the past three years. An estimated 185,000 New Yorkers cycled to work in 2008, an increase of 35 percent from the previous year.

In keeping with the city's efforts to promote cycling, luxury apparel maker LVMH Moet Hennessy Louis Vuitton asked students at the Fashion Institute of Technology to create chic yet affordable cycling gear.

"We want to do everything we can to raise the profile of biking in New York," Janette Sadik-Khan, commissioner of the New York City Department of Transportation, said at the news conference to announce the winning design.

"Having functioning, attractive gear so you can arrive at work looking stylish should be very encouraging," she said. "No one wants to show up at work looking like bike messengers."

A sleek jacket, designed by Jessica Velasques, made of nylon mesh with an iPod pocket, an opening for earphones, adjustable waist and a hidden hood was the winning design.

Velasques also created a poncho with a removable hood, magnetic closures and sleek pockets with bolt button details, which was accompanied by a strap bag that zips open into a large garment bag and holds an extra bag to stack a pair of shoes inside.

Actor Matthew Modine, who founded Bicycle for a Day which encourages people to use bicycles more, said cycling can also help people cope with the slow economy by cutting costs for car insurance, tolls and gasoline.

"Imagine how wonderful life would be if you don't have to park to watch a musical, you have an extra $30."

The DKNY division of Donna Karen International will develop the protoypes of the winning designs. They will be unveiled in conjunction with the city's "Summer Streets" program, when a 6.9-mile route from the Brooklyn Bridge to Central Park will be closed to traffic so people can run, bike, walk and take part in activities on three Saturday mornings in August. (Reporting by Jui Chakravorty; editing by Patricia Reaney))

© Thomson Reuters 2024 All rights reserved.