New design competition "Fashion Crowd Challenge" launches

By

Cajsa Lykke Carlson

Published
Jul 21, 2015

The 'Fashion Crowd Challenge (FCC) Council' is an organisation that aims to combine fashion and collective intelligence technology. To help launch new designers, it's now introducing a new global competition.

Designers from around the world can pre-register for it now and will be able to submit their designs on fashioncrowdchallenge.com from September 10. The public will then be able to vote for the finalists.

"This Challenge serves as a moment-in-time to revisit the core of fashion and to add value to the industry," said Kwangsu Cho, the chairperson of the FCC Council. "The FCC Council seeks to identify outstanding designers who present designs that recognize and address the public's preferences and to support their entrance into the global market."

The winner of the challenge will be announced on October 16 and the rewards include a total grant of $250,000, awarding the final winner $100,000 in brand launch or management funds and will take part in a photo shoot with a global fashion magazine.

In August, the FCC is also launching its "Time to Think" campaign, which reflects on the true value of "real fashion". It will feature "people from various backgrounds including fashion industry insiders, young aspiring designers working their way up to the top, models, photographers and lifestyle experts," the organisation said.