Nike reopens NYC flagship location, celebrates with new sneaker styles

By

Kate Dingwall

Published
Nov 9, 2016

Nike is opening doors of a massive new flagship store in Soho. The store will take up five floors of space at 529 Broadway.

To celebrate the release, the brand is stocking some of its most exclusive sneakers. Included in the restock are the Air Jordan XI “72-10”, the Air Jordan IV “Cement”, the Air Jordan 1 “Shattered Backboard”, and the Air Jordan I “Black Toe”. 

Nike Soho will also be releasing exclusive new sneakers, including a new silhouette of the classic Air Force 1 and three new Air Jordan sneakers.

Nike is also using the grand opening to promote a new collaboration with high-profile menswear designer John Elliott.

The collaboration, announced early Tuesday morning, is the first time John Elliott has collaborated with Nike. Elliott redesigned a high-performance basketball shoe that was previously designed exclusively for Lebron James. The sneaker, called “Nike x Lebron Soldier X”, will be released in conjunction with the store opening on Thursday.

The store will be open on Thursday, November 10th, 2016.