Noah opens shop-in-shop at Dover Street Market London

By

Obi Anyanwu

Published
Oct 15, 2016

New York City-based menswear brand Noah on Thursday launched at Dover Street Market London with a special installation devoted to the brand.

 
The shop-in-shop is housed in the DSM London basement and features plaid, tartan carpeting, wooden fixtures and corduroy walls. The exposed ceiling adds an industrial element to the space and a shark that hangs from one of the tables captures the brand’s surf, skate and streetwear sensibilities.

Noah relaunched in 2015 and opened its first-ever retail location in New York City in October 2015. Since its relaunch, the brand had launched at Union Los Angeles and Bergdorf Goodman. Founder Brendon Babenzien had served as Creative Director of Supreme for several years, and he first launched Noah during his tenure at Supreme. The streetwear brand is a longtime collaborator of Dover Street Market and its founder Rei Kawakubo of Comme des Garçons.