Noah opens two-floor 'Clubhouse' in Tokyo

By

Obi Anyanwu

Published
Sep 5, 2017

Menswear label Noah this weekend opened its second standalone retail location in Tokyo at 4-26-29 Jingumae Shibuya-ku.

 
Established in 2002 by former Supreme Creative Director Brendon Babenzien and reintroduced in 2015, Noah operates a flagship store in New York City and a shop-in-shop at Dover Street Market in London. The label’s new international store serves as its third global retail location.
 
The two-floor Tokyo store is designed to resemble a home, with worn rugs and furniture and a kitchen area. The almost entirely wooden interior is complimented by white shelves and contrasted by metal rack fixtures. In addition, two interior walls with stickers and patches from popular music artists and pop culture icons reference a skate deck or bar bathroom wall.

Noah is currently offering its latest collection in its Tokyo store, including apparel, hats and sneakers.