Nordstrom expands Madewell to 20 more stores

By

Obi Anyanwu

Published
Jul 27, 2016

Nordstrom is seeing success with Madewell. The retailer announced on Wednesday that Madewell will be added to 20 additional stores this fall, which marks as the third distribution expansion for the partnership since it launched in March 2015.

 
The 20 additional stores, which are located in Alaska, Arizona, California, Kansas, Maryland, Michigan, Minnesota, New Jersey, Ohio, Texas, Washington and Toronto, will carry the Madewell fall collection that launched on July 27. The new locations increase the total number of Madewell carrying stores to 76.
 
In 2015, Nordstrom launched Madewell at 15 locations and expanded the number of stores to 30 by July. To date, Nordstrom is the only retailer to sell Madewell products outside of the brand itself.

Madewell continues to perform well for J. Crew, and continues to outperform the company’s namesake brand. While J. Crew pulls in most of the company’s business, Madewell contributes a much smaller percentage and it has increased year-over-year. In the first quarter, J. Crew sales decreased 6% and Madewell increased 17%.
 
In addition to Madewell, Nordstrom has served as the retail partner for Sarah Jessica Parker’s shoe line SJP Collection and Beyoncé and Topshop’s Ivy Park, and it collaborated exclusively with Jason Wu for the Miss Wu line, Caroline Issa for the ‘Nordstrom Signature’ and Carolina Issa collection, and with Olivia Palermo for Olivia Palermo + Chelsea28.