Nordstrom launches 24/7 curbside holiday pickup

In an effort to meet consumer demand for immediate product deliveries, Nordstrom is launching 24/7 curbside pickup at ten stores over the holidays in a move designed to compete more aggressively with Amazon.

From December 16 to 24th, customers who use the online purchase, in-store pick-up option will be able to text or call for their items ten minutes before they arrive to pick them up regardless of the time of day. An employee will then bring the order to the customer's car.

Shea Jensen, Nordstrom's SVP of Customer Experience, said "Customers increasingly want to shop where, how and when they choose and 24/7 Curbside Pickup is one service we're offering to support their experience."

Nordstrom is rolling out the service at ten locations across the country. Stores include Nordstrom's flagship in downtown Seattle, Nordstrom in Bellevue, WA, Chicago's Michigan Avenue store, Valley Fair in San Jose, South Coast Plaza in Costa Mesa, and Fashion Valley in San Diego. The service will also roll out in Dallas, NY, and Northern Virginia.

Nordstrom spokesperson Brenna Sussman said "We strive to serve our customers when, where and how they are shopping."

Nordstrom's holiday curbside pickup service is currently available for eight days leading up to Christmas this year. Sussman did not rule out the possibility of expanding the service year round if consumer feedback is positive.

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