Official campaign video released for H&M Loves Coachella collection

H&M has unveiled the official video to accompany the launch of its H&M Loves Coachella collection for young women and men, ahead of its UK launch on March 31.

The campaign, which stars Hailey Baldwin, looks to mix a street savvy vibe with a freewheeling playfulness in honor of the popular Coachella Valley Music and Arts Festival in Indio, California.

For girls, the collection will see beaded and fringed tops, print jumpsuits and denim cut-offs, while the guys get outfitted in printed t-shirts, bermudas and denim shorts.

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For the second year, H&M will have a pop-up shop at the festival where the collection will be available. All the news on the collection can be followed via Twitter at #HMLovesCoachella.