Old Navy aims for $1M BTS donation

By

Cassidy Mantor

Published
Jul 20, 2016

Old Navy's back to school campaign this year is aimed at engaging kids directly. The SF company also has set a goal of raising $1M to benefit the Boys and Girls Clubs of America and Canada.

Old Navy is holding a contest for kids to share photos of their friends, or squads called the My Squad Contest. The point of the contest is to show how squads motivate, inspire and lift kids up.

Old Navy is holding an in store matching donation event from July 28 to August 10. The funds raised will go to Camp Old Navy, the company's direct project with the Boys and Girls Club to benefit underprivileged youth and give them access to learning opportunities.

The company is also teaming up with AwesomenessTV to involve celebrities in the squad challenge. Alex Aiono, Jordyn Jones and the Merrell Twins from AwesomenessTV will be generating heat for the fundraising drive. Winning kids will get to spend a day in their hometown with the AwesomenessTV talent.

Kids need to tag Old Navy and #MySquadContest to enter. Winners will be chosen by the AwesomenessTV talent. Each entry from July 21 through August 4 will trigger a $1 donation to Boys and Girls Club up to $10,000.

In addition to the hometown celebration, Old Navy is focusing on real kids with this season's campaign. In store photography will feature actual customers and their squads engaging in their true interests, from skate to robotics.