OleHenriksen relaunches brand

Skin care brand OleHeniksen has relaunched with a streamlined collection. The company known for its hero products like Truth Serum and Sheer Transformation Perfecting Moisturizer has now re-created itself with four streamlined franchises.

Ole Henriksen - Courtesy of OleHenriksen

 
Each franchise:  the Truth Collection (anti-aging, brightening and all-day hydration), the Transform Collection (combats uneven skin tone and texture), the Nurture Collection (dry skin care issues) and the new Balance Collection (works on oily skin care concerns) is now identified by color. This color-coding makes it easier for the consumer to find, identify, and buy, says the brand.
 
“I believe in life that every decade or so you want to remodel your house, change your look,“ stated Danish founder Ole Henrikson in a press release. “This was a chance to make the products look more elegant and sophisticated, and I also wanted to make the shopping experience for our clients as easy as possible. I think we’re going to be discovered by a wider audience because the linear is going to draw you in with the vivid colors and storytelling. At the end of the day, my goal is always reminding women and men that good skin starts with you feeling good about the person that you are and recognizing all of the abilities that you have. With the brand relaunch, it’s now easier than ever to achieve the Ole Glow™ and become your own skincare expert.“
 
Henriksen, who studied skin care after a bout of cystic acne in his early twenties, went on to establish a spa in Los Angeles that became famous not only for its celebrity clientele, but for its innovative botanical-based skin care which created the Ole Glow, Henriksen term ad product for glowing, healthy skin.

While the Danish skin care expert sold his company to LVMH back in 2011, he stayed on and worked with LVMH’s Kendo group, the brand’s incubator. They have worked with prestige niche beauty brands including Fresh and Benefit.
 
Since its acquisition, Kendo and Henriksen worked together to modernize the brand, which including discontinuing four products, streamlining others, and shifting its target audience towards a younger consumer.
 
Along with the rebranding is a push towards a stronger social media presence. They utilized digital street casting for the “#NextOleWonder” campaign, which in turn was broadcast on its YouTube channel. It highlighted four Scandinavian women, each one representing the four new franchises, as the epitome of the Ole Glow.
  
OleHenriksen products are available at Sephora, Sephora.com and OleHenriksen.com in North America. The brand is also distributed in Australia, the United Kingdom and Scandinavia.



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