Olivia Culpo x Le Tote launch summer capsule

By

Cassidy Mantor

Published
Jun 6, 2017

Subscription fashion service Le Tote has launched a capsule collection with Olivia Culpo that is available for purchase for the first time outside of its standard rental model.

The Olivia Culpo capsule collection features ten pieces for summer including two dresses, a vegan leather skirt, a jumpsuit and a reversible bomber jacket. The pieces use custom floral prints and embroidered details to bring a fresh aesthetic to standard summer pieces.

The collaboration marks the first collection for Culpo. It also is a departure from CA-based Le Tote's signature subscription service  of curated apparel and accessories that is available to members only. The collection will be available for purchase brand new without a membership commitment, unlike the company's standard model of rental and return.

Rakesh Tondon, Le Tote Co-Founder and CEO explained, "We knew the demand for Olivia’s collection would be huge and didn’t want to limit these looks to our rental model. So instead, for the first time ever, we made a collection shoppable – no membership required.”

Culpo recognized Le Tote's algorithmic approach to curating its monthly deliveries. She said that Le Tote combines "art and science, fashion and data, to help women everywhere experiment" and find their personal style. To that end, her inspiration for the collaboration was "girl power," she said. "The pieces reflect both femininity through the prints and colors but also durability and strength through the fabric and silhouettes. I want women to feel confident and empowered.”

The Olivia Culpo x Le Tote summer capsule collection is now available on Le Tote's company website. Pieces retail for $58 for tops to $178 for the bomber jacket.