Orchestra to expand in Saudi Arabia

By

Sarah Ahssen

Translated by
Erin Floyd

Published
May 10, 2017

Orchestra-Prémaman is pursuing its international expansion. After announcing a partnership in March with the Cevital group to establish its first Algerian boutiques, the childcare and childrenswear specialist is ramping up its business in Saudi Arabia with a partnership with Al-Othaim. The company is to manage all aspects of the business activity within the kingdom (megastores, superstores, fashion stores) and real estate.

Via this new partnership, Orchest-Prémaman is planning to open a retail park of around 30 stores within the next 10 years: one half will be dedicated to textile and the other to mixed stores and megastores. The four ready-to-wear stores under the Orchestra label will be purchased from the current operator. Al-Othaim will thus be able to generate revenue of 60 million euros.

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"These operations are in line with the priority development objective of the franchise model," said the Orchestra-Prémaman group, which recorded revenue of 609.4 million euros in the 2016/17 fiscal year, an increase of 8.9%.