Orlebar Brown to open two new London stores

By

Cajsa Lykke Carlson

Published
Jun 21, 2016

Orlebar Brown, the luxury British swimwear label, is opening two new stores in its hometown of London this week.

The two boutiques are located in the Royal Exchange, Haymarket, and Wimbledon Village, and will showcase the new summer collection for men and kids. Orlebar Brown already has seven stores in London, as well as five international stores, and the London-designed brand continues to grow.

Founder Adam Brown says: “London is where we started and from our first store in Notting Hill to these two new locations, it’s our home. From the iconic Royal Exchange building, in the heart of the city, to the chic Wimbledon Village, both stores add to our ever expanding retail vision for Orlebar Brown.”

As previously reported by FashionMag, Orlebar Brown also just opened its inaugural New York store, at 451 Broome Street in SoHo. It is slated to open another US store later this month, in East Hampton.

The brand creates tailored swim shorts based on the traditional pattern of a tailored pair of trousers for men, with distinctive side fasteners.