Oscar de la Renta opens first Boston store as a pop-up

Oscar de la Renta has opened its first store in Boston in the form of a two-month pop-up on Newbury Street. The label will offer this season's RTW, bridal and children's collections, and customers will also be able to pre-order upcoming seasons.

TRO bag in SP18 splatter paint print - Instagram @oscardelarenta

The Newbury Street pop-up is a 1,600-square-foot space that will offer ready-to-wear, shoes, handbags and jewelry from the brand's Spring and Resort collections. The pop-up will also offer bridal consulting services by appointment, as well as children's apparel.

Furthermore, Pre-Fall and Fall collections will be on display and available for pre-order at the shop.

Oscar de la Renta's CEO Alex Bolen explained the label's interest in the location, pointing out that it was a shopping destination for both tourists and locals.

"With long-standing wholesale business in Back Bay and Chestnut Hill, it makes tremendous sense for us to open our own shop on Newbury Street," he said in a release. 

The Oscar de la Renta pop-up is located at 24 Newbury Street in Boston. It will remain open through the end of June.


Copyright © 2019 FashionNetwork.com All rights reserved.

Bridal wearLuxury - Ready-to-wearLuxury - AccessoriesLuxury - FootwearJewelleryLuxury - MiscellaneousRetail