Ouai launches fragrance collection inspired by its cult haircare products

Haircare brand Ouai -- founded by celebrity hairstylist Jen Atkin -- is launching a scent collection on November 13 featuring four eau de parfum scents inspired by its cult hair and beauty products.

The brand first dipped its toe into the perfume world last year, with a limited-edition set of rollerball fragrances, but the new launch features four, full-sized eau de parfum scents referencing the jet-setter destinations of LA, New York, Sydney and Paris.

The perfumes include ‘Melrose Place,' which is modeled on Ouai's ‘Rose Hair and Body Oil' and features notes of champagne, pink peppercorn, peony and amber. ‘Mercer Street,' a riff on the brand's shampoo scents, combines orange, peony, magnolia and white musk, among other ingredients, while ‘North Bondi' smells like the label's ‘Wave Spray,' thanks to its combination of bergamot, jasmine and patchouli. ‘Rue St. Honore' completes the series, offering a violet, gardenia and white musk-infused scent that echoes the brand's signature ‘Hair Oil'.

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As usual, Atkin is bang on trend with her latest launch: fragrance is having a major beauty moment. This month will see cosmetics mogul Huda Kattan launch a new scent series dubbed ‘Kayali,' while supermodel Lily Aldridge also has a perfume line in the works.