85 727
Fashion Jobs
HENKEL
Senior Automation Tech
Permanent · GENEVA
ESSILORLUXOTTICA GROUP
Customer Service Representative
Permanent · EAST SYRACUSE
ESSILORLUXOTTICA GROUP
Customer Service Representative Classic Optical)
Permanent · YOUNGSTOWN
ESSILORLUXOTTICA GROUP
sr. Manager, Business Growth
Permanent · NEW YORK
ESSILORLUXOTTICA GROUP
Associate Manager, Trade Event Marketing
Permanent · DALLAS
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant
Permanent · PEMBROKE PINES
ESSILORLUXOTTICA GROUP
Oakley - Sales Supervisor
Permanent · CAMARILLO
ESSILORLUXOTTICA GROUP
Naasc - Material Handler II (Inbound Team Lead)
Permanent · MCDONOUGH
ESSILORLUXOTTICA GROUP
Oakley Store Market Manager- Denver Market
Permanent · DENVER
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant (Denver)
Permanent · DENVER
ESSILORLUXOTTICA GROUP
Wholesale - Analyst, Supply Chain (Vendor Compliance)
Permanent · PORT WASHINGTON
ESSILORLUXOTTICA GROUP
Essilorluxottica Wholesale - Sales Representative
Permanent · RALEIGH
ESSILORLUXOTTICA GROUP
Wholesale - Coordinator- Sales Operations (Rep Orders)
Permanent · PORT WASHINGTON
AMRG
Sales Supervisor - Full Time
Permanent · ROSEMONT
WALGREENS
Overnight Call Center Representative - Pharmacy (Onsite)
Permanent · CHANDLER
WALGREENS
Onsite Call Center Representative - Pharmacy (Part Time)
Permanent · CHANDLER
WALGREENS
Onsite Call Center Representative - Pharmacy (Full Time)
Permanent · CHANDLER
WALGREENS
Senior Manager, Merchandise Planning
Permanent · DEERFIELD
WALGREENS
Digital Commerce Associate Manager, Merchandising
Permanent · DEERFIELD
WALGREENS
General Warehouse Person Pendergrass Rfc
Permanent · PENDERGRASS
CALERES
Associate Manager - Famous Footwear
Permanent · MANKATO
NORTH CAROLINA STATE
County Extension Director
Permanent · GOLDSBORO
Translated by
Benjamin Fitzgerald
Published
Jun 29, 2017
Reading time
3 minutes
Download
Download the article
Print
Text size

Paris tradeshows face 'calm' traffic, organisers remain positive

Translated by
Benjamin Fitzgerald
Published
Jun 29, 2017

Paris men's fashion week is more than just several days of runway shows captured by international photographers. There are also designer tradeshows and showrooms for both brands and multi-brand retailers unveiling the latest in menswear collections, including the three majors: Man, Tranoi and Capsule.

Visitors at a stand inside Tranoi ManTranoi Tranoi Tranoi - Tranoi


Overall, exhibitors in Paris said traffic was "calm", in comparison to Pitti Uomo in Florence. While the Florentine tradeshow can not be compared to the modest Parisian tradeshows in terms of size, several brand heads underlined that the presentation of collections suffered with a less buzzy vibe.

"I don't know what the formula to adopt should be, but a lot of brands aren't playing the game in showing collections across innumerable showrooms in Paris. At Pitti Uomo, at least, all the brands are grouped together and the traffic is regular and dense," said Marcy Szwarcburt, from the brand Maison Marcy, at Tranoi.

At Tranoi, exhibitors did not blame the tradeshow as such, but the general atmosphere of the show and the continued "tense" market faced in Paris. 

"It's true, the market is difficult, but the best international buyers come to these tradeshows. Exhibitors are used to a more regular influx of visitors, however, the traffic is less important. This doesn't mean that business is bad, but it can dampen the spirits. For our part, we are increasing events and collaborations to create a dynamic, not only for Tranoi, but for Paris, because buyers and professionals in general are coming to Paris for the atmosphere," said David Hadida, managing director of Tranoi.

Meanwhile, at Capsule, held at the Maison de la Mutualité, exhibitor responses were similar and mixed, with brands such as Naked & Famous and Clae recording a positive season, while brands like Egoïste being more disappointed.

At Man, the tradeshow celebrated its fifth anniversary, this year inside the halls of the Pavillon Vendôme, several metres from the Ritz. The relocation to Place Vendôme could have perturbed buyers and brands -- with the bohemian and friendly vibe of the former rue Yves Toudic disappearing, but organisers said the new place "allowed the tradeshow to feel more professional, with more spacious stands and a much more structured layout."  

The recent edition of Man AC AC AC - AC


According to its organisers Antoine Floch and Olivier Migda, the tradeshow ended on a positive note with "visitor numbers up 30%" compared to the last seasons. A figure, however, to take with caution, since the increase does not distinguish buyers from other visitors. Ending the tradeshow with a cruise along the Seine, organisers will next embark for New York in three weeks time, and are again thinking about a relaunch of the tradeshow in Japan in March 2018, in partnership with Tokyo Fashion Week. 

Despite reservations on this season's attendance, the majority of exhibitors remain aware that their presence at a Paris tradeshow is the best way to present collections to international buyers. These include Japanese and Korean buyers, who are always fashion-fixed, and Americans, who seem to have returned to the French capital after the recent terrorist attacks.

Copyright © 2024 FashionNetwork.com All rights reserved.