Pat McGrath Labs taps Kim Kardashian for new collection campaign

The famous makeup artist took to Instagram to announce the reality TV star as the face of her eponymous brand's Dark Star 006 eyeshadow collection.

Pat McGrath shared a clip from the upcoming product campaign, entitled "In The Mirror," via the social network, set to music by Kim Kardashian's rapper husband Kanye West. 

The 36-year-old businesswoman, who heads her own cosmetics brand -- Kardashian Beauty, created in partnership with sisters Khloe and Kourtney -- follows in the footsteps of previous Pat McGrath muses Rihanna, Gigi and Bella Hadid, and Naomi Campbell.

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The campaign will be revealed in full on Wednesday.

The Pat McGrath Labs Dark Star 006 kit goes on sale April 11.