Pat McGrath announces new beauty launch

Pat McGrath has unveiled her latest big beauty launch, days after teasing the release at New York Fashion Week.


The makeup mogul took to Instagram to showcase her new products - Instagram: @patmcgrathreal

 
The makeup mogul and celebrity beauty artist is launching three new "Mthrshp Eye Palettes" and a "Perma Precision Liquid Eyeliner," all scheduled for release on March 7 on patmcgrath.com.

Taking to Instagram to showcase her new products, McGrath revealed that the eye palettes will come in three different colorways containing six different shades, with the compacts named "Platinum Bronze," "Bronze Ambition" and "La Vie en Rose."

The latter appears to be the compact she used backstage at New York Fashion Week a couple of days back, when she created a striking fuchsia and violet eyeshadow look for the Anna Sui ready-to-wear Fall/Winter 2018 show. The makeup star had cryptically added the hashtag #comingsoon to earlier Instagram posts showcasing the catwalk beauty look.

The rollout is the latest big launch for the beauty magnate, whose ‘Pat McGrath Labs' brand went from strength to strength last year, establishing a permanent, ‘unlimited' cosmetics collection back in August. December also saw her make her first foray into the fashion business with the launch of her debut streetwear collection of merchandise, an eight-piece line dubbed ‘Pat McGrath Apparel 001'.

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