Patagonia launches European fix-it tour

Outdoor clothing label Patagonia is launching a European tour with the aim of stopping the flow of fast fashion.

The group will make more than 50 stops around the continent this spring as part of the "Euro Worn Wear Tour," offering free repairs on busted zippers, rips and buttons, and teaching people how to fix their own clothes, regardless of the brand.

The tour will kick off on April 15 in both the UK and Germany, taking in Italy and the Netherlands before finishing in France on May 21.

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"We want to empower our customers to be owners, not just consumers," explains Patagonia CEO Rose Marcario. "It's a simple but critical message: keep your gear in action longer and take some pressure off our planet."