Pharrell Williams opens Billionaire Boys Club flagship in NYC

By

Kate Dingwall

Published
Nov 12, 2016

Pharrell Williams has just opened the doors of Billionaire Boys Clubs’ flagship location in New York City. The store was designed by Brooklyn architecture firm Snarkitecture and is located at 7 Mercer St. 

The new store will not only house Billionaire Boys Club and the brand’s Ice Cream line, but it will also sell products from Yeezy, Fenty by Puma, Commes des Garcon Play, Cactus Plant Flea Market, Human Made, Adidas, and Timberland, among others. 

Snarkitecture has designed retail environments for Cos, The Arrivals, and Kith. Also in the new flagship store is pillows designed by Takashi Murakami and visuals designed by KAWS. Billionaire Boys Club currently has locations in London and Tokyo.

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Billionaire Boys Club was founded in 2005 by Pharrell Williams and Nigo. Pharrell Williams is a Grammy-award winning singer and the Head of Imagination at G-Star Raw. Nigo is the founder of popular clothing brand A Bathing Ape.

The location is now open to the public.